- 48,474 branded homes across 144 projects with more than 5,500 units added in H1 2025.
- Hadley Heights 2 sets new standards by merging Olympic performance with lifestyle design.
Dubai has emerged as the global capital for branded residences, surpassing property markets in Miami, London, and New York. With 48,474 branded units across 144 developments – and 5,510 added during the first half of 2025 – the emirate has captured the attention of a new generation of buyers seeking homes that embody lifestyle, wellness, and identity.
The trend is reinforced by strong premiums: branded residences in Dubai typically sell at 40–60 per cent above comparable unbranded luxury homes, highlighting the willingness of buyers to invest in developments that merge trusted branding with enhanced living experiences.
“Today, a home is no longer just a physical asset; it’s an extension of one’s values and ambitions,” said Rui Liu, Chairman and Founder of LEOS Developments. “The rise of branded residences in Dubai reflects a natural evolution of how people want to live, as we’re seeing a shift from purely transactional buying to a more intentional kind of living, where wellbeing, community, and purpose carry just as much weight as location and square footage.”
This shift is also widening the scope of collaborations, now involving brands linked with performance and wellbeing as well as luxury and hospitality. Hadley Heights 2 by LEOS Developments illustrates this trend, standing as the world’s first Olympic-branded residence in collaboration with triple Olympic gold medallist Tom Dean.
The project blends futuristic design with cutting-edge wellness and performance amenities. Residents enjoy access to advanced AI-powered gyms, rooftop running tracks, immersive sports simulators, outdoor fitness spaces, wellness parks, and family-friendly play areas, all designed to encourage healthier lifestyles.
Positioned in Dubai Sports City, the development provides convenient access to Sheikh Mohammed Bin Zayed Road, Hessa Street, and key destinations like Dubai Marina and Palm Jumeirah. The soon-to-launch Yellow Metro Line will further boost connectivity, while proximity to top-tier schools and training centres enhances the project’s long-term appeal.
Branded residences will continue to shape Dubai’s 2040 vision, integrating sustainability, inclusivity, and wellness. Projects like Hadley Heights 2 highlight how global branding is now deeply interwoven with lifestyle-led urban development, redefining luxury living for the future.
