Jashanmal Group, a UAE retail pioneer since 1919, has unveiled its first Back-to-School Campaign for 2025, introducing curated selections that combine style, function, and innovation to prepare students for a successful academic year.
Customers spending AED 1,000 or more across any product range — including school items, seasonal collections, or large household purchases — can access exclusive campaign offers designed to elevate the shopping experience.
Coinciding with Dubai Summer Surprises (DSS), the campaign leverages one of Dubai’s biggest retail periods, creating increased opportunities for engagement, higher sales, and enhanced customer experiences.
Shuja Jashanmal, CEO of Jashanmal Group, commented:
“Retail has the power to create moments that go far beyond transactions. Our Back-to-School 2025 campaign is not just about equipping students with essentials; it’s about sparking creativity and supporting families as they embrace a new chapter. At Jashanmal, we see these milestones as opportunities to create real value for our customers, blending quality with experience, and tradition with innovation. This is what drives us as a brand with over a century of heritage.”
Available until 14 September 2025, the campaign spans Jashanmal Department Stores, Jashanmal Around the World outlets, and Jashanmal.com, enabling customers to qualify online or in-store with a minimum spend of AED 1,000.
The curated collection showcases global favourites and trusted essentials, including backpacks from Kipling, Delsey Paris, and Jansport, durable gear from Jeep and Eastpak, and student-friendly accessories from Stanley, Bugatti, Citron, Trixie, Jeune Premier, Bamboo Bark, Bonjour, Carl Oscar, and others.
With over 100 years of retail heritage, Jashanmal continues to blend tradition with innovation, positioning its Back-to-School 2025 campaign as more than just a sale — it’s a celebration of style, confidence, and community.
