Dubai Summer Surprises (DSS) 2025 is delivering unbeatable offers once again through the Great Dubai Summer Sale (GDSS), with Daily Surprises running through to 7 August. Every day, a fresh deal is revealed at a different venue—offering discounts of up to 90 per cent on much-loved brands in fashion, tech, beauty, jewellery and more.
The event is brought to you by Dubai Festivals and Retail Establishment (DFRE), giving shoppers one of the best chances of the season to enjoy huge savings.
The catch? Each Daily Surprise is kept under wraps until the day before and is revealed on the Dubai Summer Surprises website and @DubaiFestivals social channels on Instagram and TikTok. Smart shoppers are encouraged to act quickly, as each offer lasts just 24 hours.
WEDNESDAY, 6 AUGUST
This Wednesday, 6 August, Smart Baby at BurJuman Mall is offering families double the value with a buy-one-get-one-free deal on a wide range of children’s fashion and everyday items. It’s a fantastic opportunity to refresh your kids’ wardrobes at a fraction of the price.
Dubai Summer Surprises 2025 is proudly supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners: Al Futtaim Malls (Dubai Festival City Mall and Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (covering The Outlet Village, Al Seef, Bluewaters, Nakheel Mall and Ibn Battuta Mall), Emirates Airline, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Deira, City Centre Mirdif), Merex Investment (City Walk, The Beach JBR), and talabat.
For updates and full event details, visit the official Dubai Summer Surprises website and follow @DubaiFestivals on Instagram and TikTok.
